Đề thi ngày 8/4/2017
Consumers are faced with increasing numbers of advertisements from competing companies.
To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
Write at least 250 words.
It is the fact that numerous companies take advantage of advertising to win over their competition. However, the overuse and the misuse of advertisements now affect viewers, especially young generations, in an undesirable way. Nevertheless, each individual, families and governments could take multiple actions to mitigate the negative impacts of this problem.
The negatives of overusing and misusing advertisement can be found on various aspects. First, the overdramatisation in advertisements will lead to deceptive and untruthful claims which can very much damage consumers by leading to purchases of undesirable products, or at unreasonable prices. Second, promoting harmful or unhealthy goods via television and online advertisements will also have detrimental effects on human’s mental and physical development, especially that of young generations. Children and adolescents are susceptible to messages and images in ads or on commercials. So, when the products themselves are not healthy or beneficial, negative side-effects will cause them to suffer health issues.
There are several protective practices that each consumer, families and governments can conduct to address this issue. What consumers can do to protect themselves from false advertisements is to develop an understanding of the product that they are searching for and how this product is valued. Regarding parents, they should give instructive guidance to their children by discussing and explaining the persuasive intent of advertisements. Another parental mediation would be to restrict and supervise the amount or kind of content that their children view. Turning to national authorities, regulators can issue and implement regulations to exert more control over advertisement content, or to limit the time allocated to commercial content.
In conclusion, people are living in a highly sophisticated marketing environment that may influence their preference and behaviour negatively. Nevertheless, consumers, families and governmental agencies can co-operatively take preventive measures to lessen the harmful effects of marketing practices.
Count: 299 words
Giáo viên Be Ready IELTS
Bài viết có tham khảo từ các trang:
A Parent’s Guide to Advertising and Your Child
Children as Consumers: Advertising and Marketing
Negative Impacts of Advertising